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Salesforce Certifications

Salesforce Certified Pardot Consultant Exam Study Guide - Spring 24 Study Guide

Salesforce Certified Pardot Consultant Exam Study Guide - Spring 24 Study Guide

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About the Salesforce Certified Pardot Consultant Credential

The Salesforce Certified Pardot Consultant program is for people who can explain Salesforce administration concepts that relate to Pardot features and have experience implementing the Pardot application. The Salesforce Certified Pardot Consultant is able to successfully design and implement Pardot solutions that meet the business requirements of the customer, are maintainable, and scalable, and contribute to the long-term success of the customer. The Salesforce Certified Pardot Consultant has experience with Pardot administration and configuration. The Pardot application and its integration with the Salesforce platform are covered by this credential.

Description of the Audience: Salesforce Certified Pardot Consultant

A Salesforce Certified Pardot Consultant typically has at least 12 months of practical experience implementing and managing the Salesforce platform and Pardot Lightning App. A successful candidate should be familiar with B2BMA’s standard functionality and best practices, but not necessarily have extensive knowledge of the subject. The Salesforce Certified Pardot Consultant has the facilitation and consultative skills necessary to gather the requirements of the business, design alternative solutions, and put those solutions into action to meet the needs of the business.

The candidate for Salesforce Certified Pardot Consultant possesses the following experience, abilities, and knowledge:

Recognize and comprehend the current marketing-to-sales strategy of a customer.

Connect features in Pardot to customer goals.

Based on an examination of key performance indicators, devise a plan to satisfy business customer requirements.

Provide recommendations for automated procedures to achieve business goals.

To implement a marketing-to-sales strategy, recommend the Pardot tools and features (Salesforce Engage, Pardot Einstein).

Create and make a plan for migrating data and content.

Explain the significance and implications of the technical setup.

Analyze the current approach to lead qualification and suggest a translation into Pardot.

Analyze the current approach to lead nurturing and suggest a translation into Pardot.

Analyze the current approach to generating leads and suggest a translation into Pardot.

Create and suggest a scalable method for organizing assets and data in Pardot.

To make recommendations for system optimization, analyze data generated by Pardot reporting tools.

In B2B Marketing Analytics, configure and interpret dashboards and reports.

Using Pardot Business Units to manage distinct goals and objectives within a company’s divisions.

Recognize data governance concepts like user management and record synchronization.

Learn about data organization, authorization, and hygiene.

Create and maintain Salesforce and Pardot integrations.

Study the resources in this Exam Guide and any additional study materials provided by Pardot in your spare time.

Candidates for this exam are not expected to recommend Salesforce workflows, Process Builder triggers, or DNS, Web Hosting Provider, or CMS solutions to customers.

The goal of this exam guide is to help you determine whether you are prepared to pass the Salesforce Certified Pardot Consultant exam. The purpose of this guide is to assist you in achieving a passing score by providing information about the certification exam’s target audience, recommended training, and exam objectives. To increase your chances of passing the exam, Salesforce strongly suggests that you combine self-study with on-the-job experience.

About the Exam

Read on for details about the Salesforce Pardot Consultant exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*

Time allotted to complete the exam: 105 minutes

Passing score: 68%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: Salesforce Pardot Specialist credential

*Please be aware that as of November 16, 2017, up to five additional unscored questions may be added to some Salesforce certification exams at random to collect information on how well the questions were answered. Each exam’s duration has been evaluated and modified to accommodate the unscored questions. Your score will not be affected in any way by these five questions, which will be added to the 60 questions that were scored on your exam.

A combination of hands-on experience within the platform, completion of training courses, and self-study of the areas listed in the Exam Outline section of this exam guide is recommended as preparation for this exam by Salesforce.


Additionally, Salesforce advises self-study by reading online User Guides, White Papers, and Documentation. Learn more about the subjects covered in the Exam Outline section of this guide by searching for them. The Pardot Knowledge Base is where documentation can be found. White Papers and blog posts on current topics can be found here.

Exam Outline

The Salesforce Certified Pardot Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and can demonstrate the application of each of the features/functions below.


Evaluation: 17%

Account Configuration: 20%

Automating Business Processes: 17%

Email Marketing: 10%

Lead Management: 14%

Personalizing the Prospect Experience: 8%

Reporting, Metrics & Analytics: 11%

Salesforce Engage: 3%

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