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Salesforce Certifications

Salesforce Certified Associate Exam Study Guide - Spring 24 Study Guide.

Salesforce Certified Associate Exam Study Guide - Spring 24 Study Guide.

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About the Salesforce Associate Credential

The Salesforce Certified Associate exam is for candidates who are interested in comprehending and utilizing the Salesforce Customer 360 Platform and may be new to the Salesforce ecosystem. Candidates for Salesforce Certified Associate want to learn about common business use cases and the Salesforce platform. They are interested in learning about Salesforce, considering a career in Salesforce, or working toward becoming a Salesforce Certified Professional. Candidates ought to have a fundamental understanding of how connecting departments and customer data is made simpler by an integrated CRM platform. Candidates should be interested in assisting with fundamental Salesforce functionality and be familiar with Salesforce as a user or learner. It’s helpful to have a fundamental understanding of data management, user administration, sharing, and reporting.

Description of the Audience:

Candidates for Salesforce Associate and Salesforce Certified Associate positions may have Salesforce user experience of up to six months. Candidates should also be able to use Salesforce and have a fundamental understanding of its core capabilities. Individuals who wish to demonstrate knowledge, skills, or experience in the following areas should take the Salesforce Certified Associate exam:

How the CRM platform connects departments and customer data

Types of business problems that can be solved by Salesforce Customer 360

Key terms for the Salesforce platform

Basic functionality in the current version of Salesforce, like gathering requirements, reporting, security, sharing, customizing, and managing data.

The purpose of this exam guide is to help you determine whether you are prepared to pass the Salesforce Certified Associate exam. The purpose of this guide is to assist you in achieving a passing score by providing information about the certification exam’s target audience, recommended training, and exam objectives. To maximize your chances of passing the exam, Salesforce highly recommends combining on-the-job experience, course attendance, and self-study.

About the Exam

Read on for details about the Salesforce Certified Associate exam.

Content: 40 multiple-choice/multiple-select questions

Time allotted to complete the exam: 70 minutes

Passing score: 62%

Registration fee: USD 75 plus applicable taxes as required per local law

Retake fee: Free

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None

Note: On this exam, exam takers can comment on and provide feedback on specific questions. You will be asked to complete a brief 10-question survey about your experience after the exam has been completed but before the results have been released. Our certifications and our credentialing program as a whole will continue to benefit from your input. The survey should only take five minutes to complete.

Exam Outline

The Salesforce Certified Associate exam measures a candidate’s knowledge and skills related to the following objectives. Candidates should have an interest in understanding and using the Salesforce Customer 360 platform, and an interest in assisting with fundamental functionality in the current version of Salesforce at the foundational level. Salesforce Associate candidates should have an awareness of how a CRM platform solves the challenge of connecting departments and customer data and an understanding of how types of business challenges can be solved by using Salesforce.


Salesforce Ecosystem: 32%

Navigation: 28%

Data Model: 25%

Reports & Dashboards: 15%

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