The top 5 CRM cloud platforms are:
- Active Campaign
- HubSpot CRM
- Microsoft Dynamics 365
Salesforce is an American cloud-based software company that is headquartered in San Francisco, California. It provides a CRM solution that brings companies and customers together. It is an integrated platform that gives all the departments a single, shared view of every customer.
Salesforce has the following cloud services:
- Commerce Cloud
- Sales Cloud
- Service Cloud
- Data Cloud
- App Cloud
- Internet of Things.
Salesforce provides companies with an interface for case management and task management and a system for automatically routing important events.
Insightly CRM is basically a Software as A Service (SAAS) based CRM solution that is targeted in growing mid-sized businesses. It is basically a company that develops cloud-based customer relationship management and project management tools for small-sized businesses. More than 1.5 million users worldwide use Insightly to securely manage all the customer’s data in one place.
It helps in building customer relationships, accelerate sales, and deliver projects on time. Many businesses use Insightly CRM to link the relationship, manage the contact, and in workflow automation.
ActiveCampaign is a cloud software platform for small to mid-sized businesses. It based in Chicago, Illinois. It is a category-defining Customer experience automation platform that helps businesses to connect and engage with their customers. It creates optimized customer experiences by automating many marketing, sales, and support processes.
ActiveCampaign enables businesses to optimize their customer’s experiences by:
- Finding the right blend of automation and human touch.
- Composing the right actions at the right time.
- Mixing customer intelligence with your business.
HubSpot is an American developer that develops software products for inbound marketing, sales, and customer service. Its products aim to provide tools for customer relationship management, social media marketing, content management, live chat and customer support.
It was founded by Brian Halligan and Dharmesh Shah at MIT in 2006. It has integration features for salesforce, Microsoft dynamics CRMs. HubSpot provides consulting services and an online resource academy for learning inbound marketing tactics. It also hosts user group conferences and inbound marketing and certification programs.
MICROSOFT DYNAMICS 365:
It is a CRM that is developed by Microsoft. This Microsoft product focuses mainly on sales, marketing, and service sectors. It is a part of Microsoft Dynamics family of business applications.
Microsoft Dynamics 365 is the latest version that was released in October 2008. It was also called as the “October update”.
It has the following versions:
- Work-group Edition
- Professional Edition
- Enterprise Edition
- Service Provides Edition
The Microsoft Dynamics CRM is a server-client application which is an IIS based web application which supports extensive web services interface. Clients can access it by using a web browser or by a thick client plug-in to Microsoft Outlook.